Max-Josef Meier’s impact on the car subscription industry through his work at Finn is a testament to innovative and sustainable business practices. In 2019, he saw an opportunity to revolutionize car ownership for the digital age and seized it. Finn’s model, under Meier’s direction, made getting a car as simple as an online purchase, complete with home delivery and a single monthly rate covering all but fuel.
What set Meier’s approach apart was his commitment to sustainability—a significant portion of Finn’s fleet consisted of electric vehicles. This forward-thinking move catered to eco-conscious consumers and mitigated environmental impact, placing Finn at the forefront of green automotive solutions.
Expanding from Germany to the United States, Finn under Max-Josef Meier’s guidance targeted a demographic eager for innovation: young families seeking the flexibility and convenience of modern e-commerce fused with the familiarity of traditional car ownership. Meier’s leadership ensured that despite industry challenges, such as supply chain issues, Finn’s customers had access to the latest and most in-demand electric models like the Tesla Model 3.
Though Meier has since stepped down, his legacy at Finn remains—a legacy of blending the ease of technology with the responsibility of environmental stewardship in car subscriptions.