When social media came to light, many people were watching to see if it would fail. However, social media now plays an essential role in most people’s lives. Jason Hope explains why social media will only continue to grow and develop.
Big and small businesses rely heavily on social media. Most companies have several social media accounts and count on them for sales and growth. Directly interacting with customers helps a company to create relationships and solve problems. It is hard to have that kind of personal interaction with a website, according to business expert Jason Hope.
Jason Hope believes businesses will continue to focus more time and energy on social media to grow their business. According to the business expert, not only are people using social media for business but for entertainment, too. Social media makes it easy for friends and family to connect from all over the world.
Thanks to social media sites, such as Instagram and Facebook, mindless scrolling is now a favorite pastime. Plus, who does not love watching the occasional dog, cat, or other animal videos that are posted daily? Leader Jason Hope believes that social media would not be as popular if we all did not have devices for easy access (Facebook).
Mobile devices are directly related to the popularity of social media. Mobile devices make it easier for people to access social media through apps. Also, over 80% of mobile users will access a business through an app instead of a website. Jason Hope comments that meaning businesses are missing out on a lot of business if they are not utilizing social media to its fullest potential. Hope believes that social media will continue to evolve as user needs change, but social media is here to stay.