Athlo is a digital platform that allows people to be fit with interactive games and workouts. It combines the elements of both mobile health and fun. Athlon’s co-founders, Lauren Schiller and Kari VanBokkelen share what they see as the future of fitness.” To grow in any field, one must think critically about the current state of affairs before working toward new ideas. This is true no matter what industry you’re in – science, education, or athletics.
It began with a simple question: How can we make working out more fun? We started asking ourselves this question in the summer of 2011 when we both decided to go on a diet so that each of us could better feel and look our best. To make sure we stuck with our diet, we wanted to make sure it was varied and fun. Working out is not easy – you must push yourself physically and mentally. Accordingly, the next fitness unicorn will disrupt the $200 billion industry by making things more fun, accessible, and easier for users.
More significant, faster, and stronger is only part of the new narrative in health and fitness. Equally important is building a consistent lifestyle out of exercise and eating well. Athlo is about making healthy living easier for users. One of the ways we do this is by making workouts more fun, which will increase user retention over time,” says Kari VanBokkelen, co-founder at Athlo. According to Matthew Mansell, a professor at the Wharton School of Business, a derivative of fad diets like P90X and Insanity, fitness-tracking systems like FitBit and Nike Fuelband have been hugely successful.
The next fitness unicorn, is a hybrid digital platform for fitness and games. It will disrupt the $200 billion fitness industry by making things more fun, accessible, and easier for users. Athlo Founder and Co-CEO Lauren Schiller say in an interview with Jordan Belfort that she wants people to have fun while they exercise. Refer to this article for additional information.
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