Zaxby’s is on the up as they have been listed for having one of the fastest growing restaurant apps around. The brand is believed to have grown from the the launch of their new rewards program. November proved to be a big month for the company as the app was downloaded 11.4 million times.
The top two were Dunkin and Domino’s followed by Subway. Panera Bread was able to skyrocket from giving away free drinks to customers. They also advertised a lot on social media to get the word out. Subway was able to get many downloads through ads. However, Zaxby’s earned the number 1 spot for app engagement over the year.
The use of their application went up by a whopping 317%! As stated previously, the article from QSR confirms they earned a lot of views and engagement due to the arrival of their rewards program. Customers who downloaded the application received a free Big Zax Snak Meal which consists of chicken fingers, Texas toast, zax sauce, crinkle fries, and a small Coca-Cola drink. This is what customers could receive by just downloading their app.
The Zaxby’s CEO and strategy officer stated they are doubling down on the rewards program and a subscription that allows people to claim more rewards. Zaxby’s launched their app in September and its use has doubled since the launch of their rewards program and offers.
Customers are able to redeem points to get many things like free delivery and other perks. Customers can use points to get food items at a discount. Each dollar spent equates to 10 points. Zaxby’s is a big chain with over 900 locations and is headquartered out of Athens, Georgia. The chain officially upgraded their rewards program in the year 2022. Refer to this article to learn more.
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