CEO Ross Levinsohn Presses the Gas Pedal on Sports Illustrated’s Premium Paywall Structure
By 2016 when Ross Levinsohn took on the role of Sports Illustrated CEO, the brand was sitting at a crossroads. As a major sports publishing brand, Sports Illustrated had a long-standing history of producing exceptional content for its many readers across the world. For much of the brand’s 70-year history, it had relied heavily on the print magazine for revenue from ads and subscriptions. However, the internet came roaring to life several...